Craig Pickerill 13/10/2026 Craig Pickerill 13/10/2026

Welcome Home: Apple Just Reinvented the Smart Home

Apple has finally made its biggest move into the smart home. From the all-new HomeView and a radically smarter Siri to the next-generation HomePod mini, Apple TV 4K and a complete range of connected home accessories, the Welcome Home event changes everything. We explore the announcements, the UK prices, and why Apple's vision of the connected home might finally make sense.

Craig Pickerill 20/10/2025 Craig Pickerill 20/10/2025

BSOD

Apple’s new “Underdogs: BSOD” ad pokes fun at Windows crashes, highlighting Mac reliability and security in a witty, cinematic showdown.

Craig Pickerill 05/02/2025 Craig Pickerill 05/02/2025

Apple Invites

Apple Invites, the new app designed to simplify event planning. Learn about its features, seamless integrations, and how it enhances the way we organise and attend events.