BSOD

When PCs Freeze and Macs Don’t

In its latest chapter of brand storytelling, Apple has released “The Underdogs: BSOD (Blue Screen of Death)”, an eight-minute mini-film that lands as part advertisement, part parable. The video dramatizes a trade show gone haywire — where Windows PCs crash en mass, while Macs quietly soldier on.

It’s clever, provocative, and undeniably provocative.